lemonadewsugar is it sour, or is it too sweet?
— who me?

Amgaa

Is it sour, or is it too sweet?

scroll · pour

I make things on screens.

Ulaanbaatar, Tokyo, Ulaanbaatar, Tokyo. Twelve years.

The trick is the ratio.

— work

Five chapters, two cities.

  1. 012012 – 2018Ulaanbaatar

    Freelance

    • Freelance — design & front-end2012 – Jan 2018

    Six years of taking whatever work would have me — small sites, small budgets, big lessons. Self-taught everything; no one was watching.

  2. 022018Ulaanbaatar

    Beginnings

    • Dentsu Data Artist MongolFeb – Nov 2018

    Learning the alphabet of the work, slowly, in a small office that smelled of coffee and toner.

  3. 032018 – 2024Tokyo

    Tokyo

    • Data Artist Inc.Dec 2018 – Apr 2023
    • ↳ seconded to Dentsu Inc.Feb 2019 – Apr 2022
    • Dentsu Digital Inc.Apr 2023 – Sep 2024

    Six years of long commutes, longer briefs, and a kind of patience I didn't know I had.

  4. 042024 – 2025Ulaanbaatar

    Home again

    • Dentsu Data Artist MongolOct 2024 – Oct 2025

    Trying to remember why I'd left, and what I'd brought back with me.

  5. 052025 –Tokyo

    And again

    • Monstar Lab Inc.Nov 2025 – present

    Still in the same city. Different desk. The work, mostly the same shape.
— what i do

Make / Think / Ship.

Make

  • Interfacesthe part you touch.
  • Typographythe part you don't notice until it's wrong.
  • Motioneasing, weight, the difference between fast and rushed.
  • Illustrationlittle drawings to hold a page together.
  • AI-pair codingthe machine drafts, I edit.

Think

  • Information architecturewhere does the next thing go.
  • Editorial sensibilitywhat's the page actually about.
  • Brand-as-systemconsistent without being identical.
  • Data analysislistening to what the numbers want to say.
  • Problem solvingfinding the simpler shape of the question.

Ship

  • TypeScript, React, Astrofrontend, first reach.
  • Python, Gobackend when the shape calls for it.
  • Performance budgetsbytes are a design decision.
  • Accessibilitythe floor, not the ceiling.
  • Quiet deploysboring is a feature.
— off-screen

Inagi, western Tokyo. I cycle and I climb. I also sleep entire weekends.

Radiohead, the Strokes, STRFKR, Skinshape — music for long afternoons.

Currently playing: World of Warcraft, League of Legends, Slay the Spire.

Mostly trying to figure out the ratio.

— soundtrack

What I'm listening to.

The glass is empty.

Want another?

hello@lemonadewsugar.me